W.G. den Heijer & Zn. B.V. continues to grow with Pronk-Hollandvis B.V.
10 April 2026
The Scheveningen family business and fish wholesaler W.G. den Heijer & Zn. b.v. is strengthening its position in the fish supply chain by acquiring fish wholesaler Pronk-Hollandvis b.v. at Vissershavenweg 65 in Scheveningen. Den Heijer, also located on the Vissershavenweg, is a leading player in the fish and shrimp market with an extensive network of customers.
The acquisition is a logical result of a decades-long, good relationship between the two companies and families. Both companies have an impressive history and share the same passion for fish and related products, together with the matching quality and service.
Hollandvis is a well-known fish wholesaler supplying fish retailers, food service in the Randstad region and customers abroad. Its expertise and network fit perfectly with Den Heijer's vision of growth and new opportunities for further development.
The Pronk family will continue to work at Hollandvis for the time being, and you can continue to expect the familiar service of Hollandvis and its staff. The Hollandvis name remains unchanged, and for customers everything stays as it was.
Christian den Heijer, the youngest son of Gerard den Heijer, will spend the coming period getting to know the organisation in depth and, under the guidance of Karel and Arnaud, preparing to lead the company in the near future.
We are convinced that this strategic step and the closer cooperation between the two companies will add value for customers, suppliers and employees. We look forward to a bright future together.


