The arrival of the new herring is a special moment every year. For enthusiasts it marks the start of a new season full of flavour, tradition and craftsmanship.

In 2026, too, we at W.G. den Heijer & Zn. B.V. are looking forward to the Hollandse Nieuwe. A product that calls for care, quality and experience. From selection and processing to storage and delivery: everything has to be right to guarantee the familiar creamy taste of good herring.

From the port of Scheveningen we deliver fish, shrimp and seafood every day to food service, fishmongers, supermarkets and wholesalers, among others. The new herring has a special place in that. It is more than just fish. It is a piece of Dutch tradition.

Whether you eat your herring with onions, without onions, by the tail or neatly sliced: the Hollandse Nieuwe remains a true classic.

We are ready for the 2026 herring season. Bring on the new herring.